68 Contacts on behalf of Abu Dhabi Future Energy Company (Trading Name of Masdar)

Date Lobbyist Firm Country Method Level Contact Office Issues
November 2007 None Daniel J Edelman Inc United Arab Emirates Unknown Developed questions to begin Master Narrative session with Masdar, Traveled to Abu Dhabi to conduct Masdar Narrative session with Masdar representatives, Began creating Masdar global master media list, Worked with Harbour Group to secure participation in National Building Museum event (held in February 2008), Drafted answers for Gulf Business question and op-ed submission East Journal, Brainstormed ideas for Sener joint venture name to Masdar, Researched potential celebrity speakers for World Future Energy Summit and invited top targets, Conducted brainstorm to develop recommendations on driving attendance to World Future Energy Summit and groundbreaking ceremony, Provided feedback on PowerPoint to be presented to Crown Prince on his participation in World Future Energy Summit, Developed list of influencers to invite to World Future Energy Summit, Conducted internal meetings and conference calls to discuss activities, Conducted in-person meetings and conference calls with client to discuss activities
October 2007 None Daniel J Edelman Inc United Arab Emirates Unknown Established Masdar teams in New York, London and on-site in Abu Dhabi, Began materials development
December 2007 None Daniel J Edelman Inc United Arab Emirates Unknown Provided photos and materials to National Building Museum for February event, Submitted revised ideas for Sener joint venture name to Masdar, Prepared speech for Sam Nadar to deliver at Bali conference (cancelled), Researched announcements at Bali conference to compare to potential Masdar announcements, Researched answers for questions from Oxford Business Group, Researched and provided recommendation on participating in Forbes special advertising section, Drafted and designed gatefold ad to be included in World Future Energy Summit program, Worked with design team to redesign Masdar corporate brochure, Drafted new content for redesigned Masdar corporate brochure, Developed internal 2008 editorial calendar for media outreach, Created communications plan for World Future Energy Summit, Developed speeches for Masdar representatives to be given at World Future Energy Summit, Created master media list for World Future Energy Summit outreach, Booked travel arrangements for global journalists to attend World Future Energy Summit, Conducted audit of Masdar Web site and provided recommendations, Conducted media training for select Masdar directors, Developed schematic of PV technology to be shared externally, Began developing communications plan for 2008 and beyond activities, Conducted internal meetings and conference calls to discuss activities, Conducted in-person meetings and conference calls with client to discuss activities
January 2008 None Daniel J Edelman Inc United Arab Emirates Unknown Finalized design and content for gatefold ad to be included in World Future Energy Summit program, Declined speaking opportunities on behalf of Masdar directors, Coordinated meetings with the Canadian Trade Minister during his trip to Abu Dhabi, Provided media and on-site support for President Bush's visit to Abu Dhabi and meeting with Dr. Sultan Al Jaber, Created materials, including press releases, talking points, fact sheets, etc., for World Future Energy Summit, Conducted global media outreach for World Future Energy Summit, Vetted global media requests and arranged interviews with spokespersons, Created briefing materials for meetings with influencers and media leading up to and at World Future Energy Summit, Coordinated meetings with influencers and media leading up to and at World Future Energy Summit, Provided full support for World Future Energy Summit globally and on the ground in Abu Dhabi, Coordinated all on-site logistics for World Future Energy Summit, Developed report on media coverage with analysis and submitted to Masdar, Provided recommendations for Masdar City groundbreaking event and developed communications plan, Conducted internal meetings and conference calls to discuss activities, Conducted in-person meetings and conference calls with client to discuss activities
February 2008 None Daniel J Edelman Inc United Arab Emirates Unknown Conducted follow up with media and influencers for the World Traffic Safety Symposium, Provided on-site support for and media outreach surrounding the groundbreaking of Masdar City, Coordinated influencer meetings and media interviews and provided on-site support for Dr. Sultan's trip to California and Khaled Awad's trip to Washington DC, Developed materials for Masdar's media announcements, including press releases, fact sheets, backgrounders and talking points, Conducted media outreach for Masdar's headquarters design competition and CleanTech Leader of the Year Award, Secured and scheduled media interviews for Masdar directors
March 2008 None Daniel J Edelman Inc United Arab Emirates Unknown Provided a media coverage report for CleanTech Leader of the Year Award media outreach, Conducted follow up for influencer meetings during Dr. Sultan's California trip and coordinated possible partnerships, Continued headquarters design announcement media outreach to targeted architecture trade publications worldwide, Coordinated attendance of Sam Nadar and Philip Moss to Point Carbon Conference in Copenhagen and scheduled meetings with key influencers, investors and media, Produced and distributed flyer about Masdar Carbon to make conference attendees aware of the initiative and its upcoming announcements, Drafted Torresol announcement press release and backgrounder, Coordinated Torresol announcement media outreach with Sener, Scheduled meetings with key media at MIPIM Conference, Drafted MIST Board of Trustees Announcement press release and made revisions provided by Masdar, Drafted Carbon Strategy Announcement press release and submitted to Masdar to review, Began drafting media plan and initial materials for the Tehran announcement, Liaised with Discovery Channel and Everyman Production company regarding upcoming documentaries on Masdar City, Liaised with G8 Summit magazine regarding byline on sustainable urban developments, Presented plan for 2008 and beyond to Masdar senior leadership, Researched speaking and sponsorship opportunities for Masdar, Coordinated the media interviews beyond announcements for Masdar spokespeople, Continued monitoring for coverage of Masdar and provided weekly reports, Conducted team calls three teams a week to discuss ongoing activities,
None None Daniel J Edelman Inc United Arab Emirates Meeting Ian Bowles (Secretary) Edelman coordinated and supported one-on-one meetings with Masdar
None None Daniel J Edelman Inc United Arab Emirates Meeting Member Markey, Edward J. (Congressman) Markey, Edward J. Edelman coordinated and supported one-on-one meetings with Masdar
None None Daniel J Edelman Inc United Arab Emirates Meeting Member Walden, Greg (Congressman) Walden, Greg Edelman coordinated and supported one-on-one meetings with Masdar
April 2008 None Daniel J Edelman Inc United Arab Emirates Unknown Developed communications plan for MIT symposium, drafted two press releases for MIT symposium, developed speeches and talking points for Dr. Sultan to five at MIT Symposium, Conducted initial media outreach to schedule interviews around MIT symposium, coordinated influencer and media meetings for Dr. Jones' trip to Washington DC, drafted MIST student recruitment press release and incorporated Masdar's edits, researched full scholarship institutions for MIST outreach, developed speaking filter and recommendation process for speaking requests, provided recommendations on speaking requests and followed up with organizers to deline or accept opportunities, developed messages for Masdar communications, coordinated and provided support for meeting with CH2M Hill, coordinated media interviews and influencer meetings around Living in a Low Carbon World, Scheduled influencer meetings during Carbon Expo, researched speaking and sponsorship opportunities for Masdar, Provided on-site team support throughout the month (Jonathan Adashek, Iain Twine and Kirstin McKellar), coordinated the media interview beyond accouncements for Masdar spokespeople, continued monitoring for coverage of Masdar and provided weekly reports, conducted team calls three teams a week to discuss ongoing activities
May 2008 None Daniel J Edelman Inc United Arab Emirates Unknown Continued follow up pitching for MIT day, including placing an oped on MIST, researched and compiled a comprehensive media report to Masdar, drafted and distributed thank you letters to influencers, following meetings in Boston, coordinated media interviews during Dr. Jones' trip to Washington DC', scheduled meetings with influencers for Dr. Sultan at WEF event and staffed the event, assisted in follow-up from the event, developed communications plan for PV announcement, drafted materials for PV announcement, including press release and fact sheet, distributed PV announcement release and conducted follow up pitching to key media, provided media report on PV announcement coverage to Masdar, coordinated with the event lead to determine Dr. Sultan's role at Singapore International Water Week, began developing list of influencer meetings for Dr. Sultan's visit to Singapore (cancelled), drafted Dr. Sultan's speech for King of Spain event, submitted list of recommended proactive speaking opportunities, provided recommendations on speaking requests and followed up with organizers to decline or accept opportunities, began developing a list of top-tier global infuencers, coordinated various media interviews beyond announcements for Masdar spokespeople, continued monitoring for coverage of Masdar and provided weekly reports, conducted team calls three teams a week to discuss ongoing activities
June 2008 None Daniel J Edelman Inc United Arab Emirates Unknown Secured Congressional testimony for Dr. Sultan, Coordinated meetings with top influencers and media for Dr. Sultan's trip to DC for Congressional testimony, developed materials for Dr. Sultan's Congressional testimony and DC trip, including remarks, Q&As, backgrounders, briefing books, etc., coordinated Masdar's participation in event at Buckingham Palace, developed materials for Buckingham Palace event, developed communications plan for Zayed Prize announcement, drafted materials for Zayed Future Energy Prize announcement, including press releases and Q&As, provided recommendations on speaking requests and followed up with organizers to decline or accept opportunities, coordinated various media interview beyond announcements for Masdar spokespeople, continued monitoring for coverage of Masdar and provided weekly reports, conducted team calls three teams a week to discuss ongoing activities, conducted weekly calls with Masdar to discuss ongoing activities
July 2008 None Daniel J Edelman Inc United Arab Emirates Unknown Finalized materials for event at Buckingham Palace, conducted regional media pitching for Buckingham Palace event, Provided on site support for Buckingham Palace event, revised communications plan for Zayed Future Energy Prize communications, drafted materials for Zayed Future Energy Prize announcement, including press releases and Q&As, conducted global media pitching for Zayed Future Energy Prize announcement, provided on site support for Zayed Future Energy Prize accouncement, provided recommendations on speaking requests and followed up with organizers to decline or accept opportunities, coordinated various media interview beyond announcements for Masdar spokespeople, continued to build the Masdar influencer database, drafted a letter to Gov. Schwarzenegger requesting a meeting, traveled to Poland to visit potential venues for the Poznan event, continued monitoring for coverage of Masdar and provided weekly reports, resent communications tracking proposals for review and consideration, conducted internal team calls three times a week to discuss ongoing activities, conducted weekly calls with Masdar to discuss ongoing activities, began developing a revised communications plan based upon most recnt SOW
August 2008 None Daniel J Edelman Inc United Arab Emirates Unknown Secured Masdar's participation in Copenmind conference, developed briefing materials for Copenmind conference, coordinated media interviews during Copenmind conference and staffed event, drafted alert for Zayed Future Energy Prize nomination deadline announcement, distributed Zayed Future Energy Prize nomination deadline announcement, developed materials and coordinated logistical details for German PV groundbreaking, conducted media outreach for German PV groundbreaking, traveled to Germany to provide on-site support for PV event, provided recommendations on speaking requests and followed up with organizers to decline or accept opportunities, coordinated various media interviews beyond announcements for Masdar spokespeople, continued to build the Masdar infliencer database, began developing recommendations for the Masdar Kitchen Cabinet, provided recommendations for developing intellectual capital; working with potential vendors to obtain budget and additional information, presented a revised communications plan based upon most recent SOW, provided methodology and cost for refreshing Masdar Master Narrative, continued monitoring for coverage of Masdar and provided weekly reports, conducted internal team calls three times a week to discuss ongoing activities, conducted weekly calls with Masdar to discuss ongoing acticities, on an ongoing basis, update the Masdar calendar to share with the team, send a revised Edelman team contact sheet and vacation schedule
September 2008 None Daniel J Edelman Inc United Arab Emirates Unknown Provided on-site support at the Copenmind conference, conducted follow up for Copenmind conference, developed a list of proposed influencer and media meetings at Clinton Global Initiative, conducted outreach to key influences and media to schedule meetings at Clinton Global Initiative, Secured 21 influencer and media meetings at Clinton Global Initiative, prepared briefing documents for Dr. Sultan in advance of Clinton Global Initiative, briefed Dr. Sultan in advance of meetings and provided on-site support for Dr. Sultan at Clinton Global Initiative, began drafting thank you notes and follow up for Clinton Global Initiative meetings, drafted a memo outlining the proposal for the Eat What You Cook trips and submitted it to Masdar, drafted a timeline for the UAE Nationals speaking program and submitted it to Masdar, researched potential partners to develop intellectual capital on Masdar's behalf, working with CERA to discuss proposal and participated in follow-up conversations with Masdar, researched potential Kitchen Cabinet members and developed and presented a plan to Masdar, developed an email for Masar to send business directors soliciting their personal contacts to be added to the Masdar 10,000, developed a plan for the continuation of the population of the Masdar, database and sent to Masdar, developed a plan highlighting additional recommendations for "opting-in' to the Masdar 10,000 and sent to Masdar, developed a memo highlighting recommendations for a potential trip to Australia in conjunction with Austrade and sent to Masdar, developed a plan highlighting recommendations for conducting a stakeholder mapping exercise, developed a communications plan outlining recommendations for Poznan and submitted it to Masdar, developed a communications plan for WFES and submitted it to Masdar, worked with Masdar to draft an op-ed piece for Zayed Future Energy Prize to be placed in university newspapers
September 2008 None Daniel J Edelman Inc United Arab Emirates Unknown Worked with PRNewsite to distribute the Zayed Future Energy Prize advisory, developed templates to standardize the materials Edelman sends and shared with Masdar, Coordinated and participated in calls with Laurence Evans of Strategy One (Edelman subsidiary) to discuss research recommendations, drafted and distributed a press release highlighting the WinWind announcement, provided recommendations on speaking requests and followed up with organizers to decline or accept opportunities, coordinated various media interviews beyond accouncements for Masdar spokespeople, continued to build the Masdar influencer database, provided on-site support in Abu Dhabi, continued monitoring for coverage of Masdar and provided weekly reports, obtained additional information for media monitoring vendors and began working to secure a contract and begin work, conducted internal team calls three times a week to discuss ongoing activities, conducted weekly calls with Masdar to discuss ongoing activities
October 2008 None Daniel J Edelman Inc United Arab Emirates Other None Worked with partners to draft and finalize the London Array announcement
October 2008 None Daniel J Edelman Inc United Arab Emirates Other None Participated in daily conversations with Masdar and partners to coordinate announcement and release details
October 2008 None Daniel J Edelman Inc United Arab Emirates Other None Facilitated and staffed pre-event briefing with Ed McBride of the Economist
October 2008 None Daniel J Edelman Inc United Arab Emirates Other None Provided comprehensive briefing documents for all Directors and VIPs
October 2008 None Daniel J Edelman Inc United Arab Emirates Other None Confirmed venues for all meetings; photo opportunity for signing ceremony, and VIP dinners
October 2008 None Daniel J Edelman Inc United Arab Emirates Other None Coordinated with Duke of York's office regarding dinner format, attendees, venue, menu and security
October 2008 None Daniel J Edelman Inc United Arab Emirates Meeting None Staffed all meetings over the three day period
October 2008 None Daniel J Edelman Inc United Arab Emirates Other None Coordinated all Masdar travel arrangements
October 2008 None Daniel J Edelman Inc United Arab Emirates Other None Conducted media outreach following London Array announcement
October 2008 None Daniel J Edelman Inc United Arab Emirates Other None Managed cocktail reception including Sultan's remarks, invitations, venue dressing, catering, and entertainment
October 2008 None Daniel J Edelman Inc United Arab Emirates Other None Researched and compiled media coverage resulting from the announcement
October 2008 None Daniel J Edelman Inc United Arab Emirates Other None Completed press release request form
October 2008 None Daniel J Edelman Inc United Arab Emirates Other None Drafted press release
October 2008 None Daniel J Edelman Inc United Arab Emirates Other None Worked with Enviromena to finalize the draft
October 2008 None Daniel J Edelman Inc United Arab Emirates Other None Coordinated the translation of the release
October 2008 None Daniel J Edelman Inc United Arab Emirates Other None Drafted release
October 2008 None Daniel J Edelman Inc United Arab Emirates Other None Worked with IBM to finalize
October 2008 None Daniel J Edelman Inc United Arab Emirates Other None Drafted release
October 2008 None Daniel J Edelman Inc United Arab Emirates Other None Worked with Shell to finalize
October 2008 None Daniel J Edelman Inc United Arab Emirates Other None Drafted the E.ON press release and managed several rounds of edits
October 2008 None Daniel J Edelman Inc United Arab Emirates Other None Conducted media outreach to promote the announcement
October 2008 None Daniel J Edelman Inc United Arab Emirates Other None Following the announcement, researched and compiled coverage
April 2009 None Daniel J Edelman Inc United Arab Emirates Other None Academy Launch
April 2009 None Daniel J Edelman Inc United Arab Emirates Other None Messaging & Materials Development/Vendor Stakeholder Communication
April 2009 None Daniel J Edelman Inc United Arab Emirates Other None Market Research
April 2009 None Daniel J Edelman Inc United Arab Emirates Other None Branding & Visual Identity
April 2009 None Daniel J Edelman Inc United Arab Emirates Other None Strategic Counsel/Account Management
May 2009 None Daniel J Edelman Inc United Arab Emirates Other None British Airways Ad Campaign - Set up initial briefing between BA and Zar to discuss proposals
May 2009 None Daniel J Edelman Inc United Arab Emirates Other None B'HERE (Arab Communication) - Followed up request from journalist and currently awaiting feedback from journalist
May 2009 None Daniel J Edelman Inc United Arab Emirates Other None Short Films in production with world leading directors - Followed up request from journalist and currently awaiting feedback from journalist
May 2009 None Daniel J Edelman Inc United Arab Emirates Other None Arabian Knight - Followed up request from journalist and currently awaiting feedback from journalist
May 2009 None Daniel J Edelman Inc United Arab Emirates Other None BBC World - Followed up request from journalist and currently awaiting feedback from journalist
May 2009 None Daniel J Edelman Inc United Arab Emirates Other None Arabian Business - Followed up request from journalist and currently awaiting feedback from journalist
May 2009 None Daniel J Edelman Inc United Arab Emirates Other None The Green Planet Documentary - Developed brief for interview with Khaled, however journalist called off due to sickness, waiting for journalist to re-approach on timings
May 2009 None Daniel J Edelman Inc United Arab Emirates Other None L'Officiel Hommes - Green Issue - Followed up request from journalist and currently awaiting feedback from journalist
June 2009 None Daniel J Edelman Inc United Arab Emirates Other None British Airways Ad Campaign - Continued to coordinate discussions regarding
June 2009 None Daniel J Edelman Inc United Arab Emirates Other None BBC World - Followed up request from journalist and currently awaiting feedback
June 2009 None Daniel J Edelman Inc United Arab Emirates Other None Provided feedback on OBG chapters on Energy and Environment
July 2009 None Daniel J Edelman Inc United Arab Emirates Other None British Airways Ad Campaign - Coordinated inclusion of the Masdar Institute into the ad, and received sign-off from Omar to proceed with the campaign, continue to work with BBH/BA on content.
July 2009 None Daniel J Edelman Inc United Arab Emirates Other None Developed a media target list for Dipal and ZFEP opportunities
July 2009 None Daniel J Edelman Inc United Arab Emirates Other None Vetted Middle East Institute speaking opportunity
July 2009 None Daniel J Edelman Inc United Arab Emirates Other None Vetted UNESCO speaking opportunity
July 2009 None Daniel J Edelman Inc United Arab Emirates Other None Researched vendors for MI branded bags for students
August 2009 None Daniel J Edelman Inc United Arab Emirates Other None British Airways Ad Campaign - Continue to work with BBH/BA on content.
August 2009 None Daniel J Edelman Inc United Arab Emirates Other None Worked with NY and London Madar media teams to revamp Global Master Masdar Media List based on tier 1, 2 and 3 priority contacts per memo to Fares
August 2009 None Daniel J Edelman Inc United Arab Emirates Other None Offered recommendation on Forestry Stewardship Council workshop
August 2009 None Daniel J Edelman Inc United Arab Emirates Other None Prepared shooting plan for Masdar site visits
August 2009 None Daniel J Edelman Inc United Arab Emirates Other None Edited CH2MHill press release - release was cancelled.
August 2009 None Daniel J Edelman Inc United Arab Emirates Other None Participated in Masdar City messaging workshop and provided recommendations to deal with Masdar Institute opening date.
August 2009 None Daniel J Edelman Inc United Arab Emirates Other None Conducted media training session
August 2009 None Daniel J Edelman Inc United Arab Emirates Other None Provided media training scorecards of trainees.
August 2009 None Daniel J Edelman Inc United Arab Emirates Other None Drafted bios for Sanad Ahmed and Ahmed Beghoom
*An asterisk in the "issues" field means no issues were listed for this specific meeting, so the client registration information is displayed instead.

19 Lobbyist Payments from Abu Dhabi Future Energy Company (Trading Name of Masdar)

Date Firm Amount Purpose
2008-02-15 Daniel J Edelman Inc $396,339.00 Client Services
2008-03-24 Daniel J Edelman Inc $50,000.00 Client Services
2008-03-24 Daniel J Edelman Inc $105,200.00 Client Services
2008-04-04 Daniel J Edelman Inc $97,500.00 Client Services
2008-05-09 Daniel J Edelman Inc $125,000.00 Client Services
2008-05-09 Daniel J Edelman Inc $6,895.74 Disbursements
2008-05-09 Daniel J Edelman Inc $6,477.79 Disbursements
2008-05-09 Daniel J Edelman Inc $36,554.60 Disbursements
2008-05-09 Daniel J Edelman Inc $239,999.12 Disbursements
2008-06-05 Daniel J Edelman Inc $125,000.00 Client Services
2008-06-30 Daniel J Edelman Inc $125,000.00 Client Services
2008-07-14 Daniel J Edelman Inc $4,605.12 Disbursements
2008-07-14 Daniel J Edelman Inc $27,453.10 Disbursements
2008-07-14 Daniel J Edelman Inc $46,285.52 Disbursements
2008-07-14 Daniel J Edelman Inc $7,039.25 Disbursements
2008-07-14 Daniel J Edelman Inc $29,467.64 Disbursements
2008-07-14 Daniel J Edelman Inc $146,239.35 Disbursements
2008-07-31 Daniel J Edelman Inc $125,000.00 Client Services
2008-09-09 Daniel J Edelman Inc $125,000.00 Client Services