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10 Contacts on behalf of Office of the Japanese Consul General

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Date	Lobbyist	Firm	Country	Method	Contact	Issues
2008-10-01	Daniel Edelman	Daniel J Edelman Inc	Japan	Other	None	Submitted to the Consulate General of Japan in New York a detailed outline for a proposed op-ed piece under the signature of Prime Minister Taro Aso. The op-ed outline was designed to position Japan in general, and its relationship with the U.S. in particular, as central to geopolitical stability.
2008-10-01	Daniel Edelman	Daniel J Edelman Inc	Japan	Other	None	Shared its point of view with the CGoJ on crafting an op-ed about the planned high-speed rail project in California. Edelman's perspective focused on developing an op-ed thesis that would make the piece competitive for publication in The Los Angeles Times. On that basis, Edelman's recommendation was that the op-ed should present Japan's experience with high speed rail as a "best practice" that California can benefit from. Specifically, the op-ed would convey that Japan has answers to the questions that California is now asking about budget and ridership. Additionally, Edelman recommended the op-ed might documented information about the millions of car hours that shinkansen has taken off Japanese highways, and the millions of tons of carbon emissions that shinkansen has prevented be reducing auto emissions.
2009-02-05	Bret Walrath	Daniel J Edelman Inc	Japan	Meeting	None	Meeting with Takahito Misumi about upcoming media outreach created list of local papers in New York, New Jersey, Pennsylvania, West Virginia, Delaware and Puerto Rico after the meeting to guide outreach to markets outside of the major New York City paper.
2009-01-28	Bret Walrath	Daniel J Edelman Inc	Japan	Meeting	None	Met with Foreign Ministry officials for presentation on how to leverage Japan's stories and build coverage on storylines that the Consulate General of Japan is seeking to promote.
2008-12-01	Daniel Edelman	Daniel J Edelman Inc	Japan	Meeting	None	Met with CGoJ on December 12 to discuss U.S. media relations strategy. Edelman shared perspectives on U.S. journalists' tendencies to learn facts as they write articles, and how to leverage that tendency to the advantage of the CGoJ by "packaging" stories of interest that are well-supported by facts and figures. Edelman also provided insights into the state of the U.S. news media business, including employees layoffs of many journalists, and how these changes impact the way in which they report the news. CGoJ and Edelman also discussed the upcoming me
2008-11-01	Daniel Edelman	Daniel J Edelman Inc	Japan	Other	None	Submitted a proposal to the CGoJ for the media research project. Edelman's proposal included a list of 20 of the most influential news media in the U.S. who can shape public opinion of Japan. The journalists were selected based on three key criteria: (1) the Influence of the news organization and ability to shape views in the U.S. about Japan, (2) the influence of the journalist within the news organization, and (3) each journalist's likelihood to cover foreign affairs. Edelman's proposed methodology for the research project included archive research, literature review, quantitative analysis, and qualitative analysis. Edelman's final delivarable would also provide recommendations on specific strategies that can be employed to engage these journalists in a manner that may contribute to positive news coverage of Japan.
2008-10-01	Daniel Edelman	Daniel J Edelman Inc	Japan	Meeting	None	Met with the CGoJ on October 24 to discuss coverage of Japan in U.S. media, as well as upcoming projects. CGoJ and Edelman discussed The New York Times in particular, and certain staffing changes taking place at the newspaper. CGoJ and Edelman also discussed the planned meeting of Consulates General communications staff in January, as well as parameters for a proposal on a media research project on influential U.S. journalists that can shape public opinion of Japan.
None	None	Daniel J Edelman Inc	Japan	Unknown		Edelman recommended that the Japan Ministry of Foreign Affairs consider an op-ed placement in a major American newspaper that compares and contrasts both countries' leadership transitions and frames the Japan-U.S. relationship as critical to both countries' future economic vitality. Developed a detailed outline of an op-ed piece under the signature of Prime Minister Taro Aso. The op-ed outline positions Japan in general, and its relationship with the U.S. in particular, as central to geopolitical stability. Monitored key media outlets for news items of special interest to the Consulate General of Japan in New York, Held internal discussions on the implications of U.S. media coverage on the mission CGoJ, as well as opportunities to aid the Consulate's mission in the future.
None	None	Daniel J Edelman Inc	Japan	Unknown		Edelman completed its research project on U.S. media coverage of Japan by delivering a strategic analysis of research data to identify "best practices" in media relations. Activities included, Developed outreach strategies to influential reporters at The Wall Street Journal and The Los Angeles Times whoe have shown favorability to Japan. Formulated strategic media relations tactics to help the Ministry of Foreign Affairs convey its key messages to U.S. news reporters in creative ways, such as informal conversations with foreign correspondents and arranging third-party speaks to speak to reporters on the Ministry's behalf, conducted an intensive media training workshop for Ambassador Ichiro Fujisak, developed a specific training model for Mr. Fujisaki highlighting key issues in Japan's international relations, and incorporating the Ambassador's advanced experience in diplomacy and conducting media interviews. Supported the training with on-camera digital taping and review of techniques following each practice interview. Reviewed communications initiatives at the Consulate General of Japan in New York. Topics included: Potential topics for media training with Ambassador Fujisaki. A potential opinion editorial (op-ed) about the Sea of Japan issue, including how to frame such an op-ed as an argument in favor of abandoning old debates and embracing a productive dialogue that focuses on the future of Asia. Discussed U.S.-based media strategy with Mr. Hideo Fukushima, Counsellor, Director of Public Affairs, Embassy of Japan in Washington, DC, and Mr. Misumi. Edelman shared its perspectives on the U.S. presidential election and likely evolutions in U.S. foreign policy during the next presidential administration.
2008-02-21	None	Daniel J Edelman Inc	Japan	Unknown		Submitted research memo with information concerning advertising rates for publications including The New York Times, The Wall Street Journal, the Washington Post, Foreign Conducted research on media coverage of Japan among major U.S. newspapers, focusing on editorial points of view regarding Japan's prime ministers, and factors influencing tone of coverage, Met to discuss general communications strategy and opportunity for media research, Drafted initial research proposal, Pitched baseball PowerPoint presentation to media, Met to discuss refining research proposal, Submitted revised research proposal, Pitched baseball PowerPoint presentation to Sports Illustrated, focusing on Tom Verducci, Met to discuss refining research proposal, Submitted revised research proposal, Finalized scope of research and research agreement, Pitched baseball PowerPoint presentation to Sports Illustrated, focusing on Tom Verducci, Edelman continued its work with CGoJ to complete the comprehensive research project on U.S. media coverage of Japan. Activities included: Counseled on the research analysis of 685 articles, which reached a potential audience of 776.3 million people, to develop initial findings and conclusions, Held an on-site client meeting and conference calls with StrategyOne, Edelman's research subsidiary, to review the initial findings and conclusions of the research project, Updated the initial findings and conclusions to include analysis of how well the key messages of PM Koizumi and PM Abe were covered in the media, Developed a memorandum with executive analysis of key research results, as well as "key learnings" for the Fukuda Administration, Monitored key media outlets for new items of special interest to the Consulate General of Japan in New York, Heldn internal discussions on the implications of the research project's findings on the mission CGoJ, as well as opportunities to aid the Consulate's mission in the future

*An asterisk in the "issues" field means no issues were listed for this specific meeting, so the client registration information is displayed instead.

37 Lobbyist Payments from Office of the Japanese Consul General